Target Point

Target Point – Qualitative Research Hub in PolandTarget Point is a modern research hub with delivering projects across nearly all market sectors. We act as a flexible partner for research agencies and marketing teams, offering full support at every stage of the research process—from respondent recruitment (Polish respondents) and moderation to analysis and reporting. We specialize in qualitative research (FGI, IDI, UX, ethnography) conducted both offline and online. Our professional focus studio in central Warsaw provides an ideal setting for group discussions, product tests, shelf arrangements, and creative workshops. We offer complete technical facilities, including HD video recording, live streaming, simultaneous interpretation, catering, and IT support. Our strength lies in an experienced team, high work standards, and a personalized approach to each client. With an extensive respondent database and efficient logistics, we deliver projects across Poland combining professionalism with creativity. Why choose Target Point? Comprehensive qualitative research services Recruitment for B2C and B2B, including hard-to-reach groups of Polish respondents Modern focus studio and workshop space (Warsaw) Top-level technical and organizational support Learn more: www.targetpoint.pl