Rojo 032

The initial request from the client was for Rojo 032 to develop an identity for the fracking plug product. ZIP, an acrostic for Zone Isolation Plug, was the product name chosen, and Rojo 032 ran with it. We designed a top-notch logo and developed stationery, materials and graphics for electronic and social media. Because this was a new venture, we also created branding for StormField, the manufacturing company. We suggested additional products, such as unique packaging for the plugs, as well as T-shirts and hats to be worn by salesmen and as give-aways to workers in the field. The client was thrilled, and two winning identities were born.