ExpotoFunnel

ExpoToFunnel is a B2B trade show intelligence and meeting-generation platform by LeadStrategus. It helps companies identify the most relevant trade shows for their target customers, prioritize events based on ICP density and buying intent, and turn event participation into qualified sales meetings and pipeline opportunities. The platform analyzes more than 17,000 B2B events across 130 countries and provides a ranked shortlist of shows based on where a company’s ideal buyers are likely to be present. Beyond event selection, ExpoToFunnel supports attendee targeting using buying-intent signals, meeting booking before the event, and personalized research briefs and talking points for each scheduled conversation. It is designed primarily for B2B sales teams, business development professionals, founders, and exhibitors who want to generate measurable ROI from trade shows rather than relying only on booth traffic or general networking.