Alt_ Digital Marketing

Alt_ is a boutique SEO, GEO, and paid search agency that helps ambitious businesses become easier to find on Google and more likely to be recommended by AI answer engines. Founded in London in 2016, with a presence in both the UK and Israel, we work with technology companies, start-ups and growing businesses across local and international markets. Our work combines strategic thinking with hands-on implementation. We build tailored organic growth programmes covering SEO strategy, technical SEO, content planning and optimisation, keyword and competitor research, digital PR support, authority building, and international and multilingual SEO. We also help brands prepare for the next generation of discovery through Generative Engine Optimisation (GEO), strengthening the signals that allow platforms such as ChatGPT, Gemini, Perplexity and Google’s AI experiences to understand, trust and cite a business. For companies seeking faster and more measurable acquisition, our paid search services include campaign strategy, Google Ads management, Performance Max and continuous conversion-led optimisation. Organic and paid activity can work independently or as one coordinated search strategy, depending on the client’s commercial goals. Alt_ is deliberately built as a specialist agency rather than a large, layered organisation. Clients work directly with experienced SEO, GEO and paid media professionals who understand both the technical details and the business objectives behind the work. Every engagement begins with the client’s market, audience, competitive landscape and growth priorities; we do not rely on generic packages or one-size-fits-all playbooks. Our approach is transparent, collaborative and focused on outcomes that matter: qualified visibility, relevant traffic, stronger brand authority and sustainable business growth. We translate complex search data into clear priorities, explain why each action is recommended, and track performance against meaningful objectives.