0930 Creative Agency

\'In sports, the sweet spot is a place where a combination of factors results in a maximum response for a given amount of effort. In music, the sweet spot is a term used to describe the focal point between two speakers, where an individual is hearing the stereo audio mix the way it was intended to be heard. In our industry, the sweet spot is the place where every agency wants to be. Should be. Must be. But often can\'t be. 0930 creative agency can.\'rnrnKeuzes maken. Welk bureau is daar niet mee bezig? Full service? Interactief? Social? Lastig. Het is geen toeval dat alle bureaus zich continu herpositioneren. Logisch, want tijden veranderen en ze veranderen steeds sneller. Door allerlei ontwikkelingen van buitenaf. Positioneren op links kan betekenen dat je de slag op rechts mist. En dat i